So Braintree went the opposite route and charged a premium. It started with a $200 monthly minimum, which it’s since lowered to $75. “At $200, our minimum was 4 to 8 times higher than our competitors,” says Johnson. “Applying a floor helps the right kinds of customers self-select our services. After all, we’re as interested in having the right customers as they are in having the right provider.”
– Bryan Johnson in an interview with 37signals
Posts Tagged ‘money’
Premium, not freemium
Tuesday, March 8th, 2011Is capitalism a zero-sum game?
Monday, February 7th, 2011– John Mackey
CEO, Whole Foods Market
1,000 true fans
Sunday, January 30th, 20111,000,000 Facebook fans would be great to have, but you can’t eat a wall post and Retweets don’t pay the rent.
– Matt Kuzma, Each Person Matters re:
A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.
Programmers & Wealth
Saturday, November 20th, 2010And so it’s clearer to programmers that wealth is something that’s made, rather than being distributed, like slices of a pie.
– Paul Graham in How to Make Wealth
A monkey economy as irrational as ours
Sunday, August 1st, 2010Laurie Santos looks for the roots of human irrationality by watching the way our primate relatives make decisions. A clever series of experiments in “monkeynomics” shows that some of the silly choices we make, monkeys make too.
The Pie Fallacy
Tuesday, June 8th, 2010A surprising number of people retain from childhood the idea that there is a fixed amount of wealth in the world. [...] What leads people astray here is the abstraction of money. Money is not wealth. It’s just something we use to move wealth around.
– Paul Graham on How to Make Wealth
What To Do with Your Millions
Tuesday, June 1st, 2010Many people with jobs have a fantasy about all the amazing things they would do if they didn’t need to work. In reality, if they had the drive and commitment to do actually do those things, they wouldn’t let a job get in the way.
The point is that actually doing stuff is about a million times harder than just dreaming about it, which is why 99% of people wouldn’t actually do it even if money weren’t an issue.